Because you will have tried to make your site a roaring success for ages, you will have the knowledge it can be a struggle to get high enough in the search engine rankings for you to receive lots of for your site.  It is  a worry to all webmasters apart big companies with big advertising budgets is going to face.

It is vital that you ensure you have researched and made sure that you have the low level stuff correct.  This can mean focusing on not to difficult to rank for key term/word, making good, solid, keyword rich contents that will include those key term/words and that also will include closely matched words and terms.  

It is also vital  to build many one way links to each content page, while making sure that those one way links you build do not exclude your keyterms in the link anchor text of the link. You must not think a small amount of backlinks is enough and allow you to move on and forget about linkbuilding.  As a webmaster you should be prepared to accept that you will have to to devote around two hours to building links, and grow non-reciprocal links from a variety of sources and types of website. 

One ideal way to build your links effciently is to use a one way link exchange directory to make the job of building backlinks easier.

Don't  make the mistake of making lots and lots of backlinks from one IP range, because many of those links could get devalued by Google and be a waste of time building compared to getting many links from many varied websites.  

While you are launching a new and groovy website it is often easy to remain so focused on making a quality website, that SEO and promotion can be pushed down that priority list.

There are always lots of things you can achieve a long time before launching a new website, to make Google love you and your website.

1. Register a domain as soon as possible.  The more aged the domain is, the greater value it will have for getting indexed fast and escaping the famous Google “sandbox” effect much more quickly.

2. Get your new domain pointing at a page of content and make a landing index page as fast as you can, even as far back as 6 months before launch.  Write a description about your site, packed full of keywords and terms.  If you are focusing on several keywords, make many landing pages.  Ensure your site is indexed by submitting it to Search engines.

3. From the day you launch, and even before, start building backlinks.  Building one way links is Vital for the website “hitting the ground running”.  You can commence directory submitting and article site submitting, mailing potential sites for links and using social media to generate interest.

4. Start a development blog.  Pack each post with keywords and are linking to your landing pages.  Make sure you also publicize it by using pingomatic or a another blog pinging service.

This key info can help your site will be successful from the start of its existence.  It is vital you learn how to get one way links quickly, and start the linkbuilding routine.  Creating paths to your site will ensure your big launch go much more smoothly.  The more paths to your site you create through inbound one way links, the more through and quickly you will ensure that your site is indexed.

A few years back, people would often do link swaps.  This would give each site some traffic and a boost in the Google rankings, as Google
were less advanced than they are now.

We find it concerning is that for the past three years the search engines and SEO experts have made it extremely clear that reciprocal linking is is virtually useless.  Not only do the search engines almost totally discount those reciprocal links, but to many of them could actually earn your site a penalty.

So why do people still use reciprocal link sites?

Maybe it  is that they simply do a search for a link exchange site. It is those established reciprocal link websites that appear at the top of the list. Not knowing any different, people signup and swap links, under the false impression that what they are undertaking is linkbuilding.  

It is not.  

The only links worth having now are non-reciprocal links to your site.  

From now on when you search for "a link exchange"  pay attention to those search results that allow your website to grow one way links. a one way link exchange.  If it involves reciprocal links, for the health of your site, and avoiding a pointless task, simply ignore those reciprocal link exchange sites.